Tag Archives: Cineplex

Thanks a lot, faceless Cineplex exec in Toronto

Dixie and I had a date night planned for tonight. Our first date in a couple of months. We got babysitters for the kids and were planning on an evening out: dinner and a movie. We managed to have the dinner. Then we drove to the movie theatre to see Clint Eastwood’s new film, Gran Torino. As we approached the theatre, Dixie noticed a piece of paper on the theatre door.

“A notice on the door. That’s never a good sign,” she said.

We approached the door. “See?”

The notice: ‘The 6:40 showing of Gran Torino is cancelled due to a pay-per-view concert showing.’

Unbelievable. That movie was most of the point of the whole night. And there is nothing else worthwhile seeing in the theatre right now: Mall Cop, Inkheart, Bridewars, Hotel for Dogs and Underworld. They chose to cancel the one Oscar-nominated highly regarded and well-reviewed film showing in town to show this pay-per-view concert, which, with all due respect, isn’t even someone famous.

I went inside and inquired about the concert. The guy showed me the poster.

“Why did you guys chose the one Oscar-nominated film for this?”

“It’s not our choice. Some guy in Toronto makes these decisions. There’s nothing we can do about it.”

“Has anyone bought tickets?” I asked.

“No.”

“What happens if no one buys a ticket?”

“Nothing. We show the concert. There’s nothing we can do about it.”

In the few minutes we were there we saw at least 4 families or couples come to the theatre, read the sign and turn back. One family had driven an hour to the city specifically to see Gran Torino.

It makes absolutely no sense. They have a chance to make some money selling tickets to a film which many people still want to see, but instead they will show a pay-per-view concert to an empty theatre. From the looks of it–the printed note on the theatre door, and no mention of the concert on the marquee (but a 6:40 showing of Gran Torino still is)–this was a last minute decision by the Toronto executive. This also means that nobody in town knows about the pay-per-view concert (although the website is now changed to it) and they are not likely to sell even a single ticket to the showing.

Frustrating. Makes no sense at all.

Dixie’s normally the one to send strongly-worded emails to corporations, but I think I will be the one to do it this time.

Now what do I do with the evening? Dixie’s pumped about doing office work (boo!). I’m trying to decide if I should be responsible with this newly acquired time and do some homework or if I should just watch TV and get some entertainment out of this evening.